At Blok. We believe in bringing the finest of live acts as well as the best established DJ's Coventry has seen. Everyone from the door staff to the management have the continuous belief to deliver an excellent experience to all customers that enter through our doors. For us it's all about the experience and enjoyment of bringing Coventry's nightlife back to the for front, and ensuring that we put our city back on the map. “We believe we are going to attract a different market, who are interested in top name live music acts.” A spokesperson for the club said, “We will offer a different scene to other local clubs. We will be offering both, well known touring live music from, bands, local up and coming talent, as well as well established DJ’s and two new regular weekly Club Nights."

"We looked at other ventures such as the 02 Academy venues,Glasgow King Tut's, HMV institutes and The Warehouse Project, as templates as we laid down the fundamental building blocks and ideas to create BLOK."