Since launching in April 2006, IF… u want it has provided the majority of Birmingham’s most talked about parties.

Over the last two and a half years, IF’s weekly venue at Bushwackers has witnessed some of the city’s most extravagant and innovative events.

The synergy of showcasing the freshest up-and-coming DJ talent with the attention to detail and diverse themed events has elevated IF to a national status. The reputation of IF has generated an eclectic mix of regular members and countrywide newcomers, week in, week out.

The huge success of two years of weekly sell out events and strong IF brand status have led S.O.U.P Media to become multi-national with their international tour during the summer of 2008.